Yield Management
By:Anthony Ingold,Ian Yeoman,Una McMahon-Beattie
Published on 2000 by Cengage Learning EMEA
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
This Book was ranked at 27 by Google Books for keyword management.
Book ID of Yield Management's Books is GSvm47Z0QNsC, Book which was written byAnthony Ingold,Ian Yeoman,Una McMahon-Beattiehave ETAG "5lfobkv3AUk"
Book which was published by Cengage Learning EMEA since 2000 have ISBNs, ISBN 13 Code is 9780826448255 and ISBN 10 Code is 0826448259
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Book which have "345 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "4.0"
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