Relationship Marketing and Customer Relationship Management
By:Annekie Brink,Adele Berndt
Published on 2008 by Juta and Company Ltd
Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.
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Book ID of Relationship Marketing and Customer Relationship Management's Books is 4bCVObO6xDsC, Book which was written byAnnekie Brink,Adele Berndthave ETAG "VkZ+7h1rjlE"
Book which was published by Juta and Company Ltd since 2008 have ISBNs, ISBN 13 Code is 9780702177392 and ISBN 10 Code is 0702177393
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Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics
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