Friday, September 7, 2018

📖 Media Management

Download

Media Management
By:C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey
Published on 2015-08-11 by Routledge


Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

This Book was ranked at 17 by Google Books for keyword management.

Book ID of Media Management's Books is JvJWCgAAQBAJ, Book which was written byC. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowreyhave ETAG "CJ+Sh1hKfUk"

Book which was published by Routledge since 2015-08-11 have ISBNs, ISBN 13 Code is 9781317458531 and ISBN 10 Code is 1317458532

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "438 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

Book Preview


Description: 📖 Media Management Rating: 4.5 Reviewer: dev ItemReviewed: 📖 Media Management
 
 
Blogger Theme by BloggerThemes