Routledge Handbook of Sport Management
By:Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward
Published on 2013-03-01 by Routledge
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
This Book was ranked at 5 by Google Books for keyword management.
Book ID of Routledge Handbook of Sport Management's Books is dNioAgAAQBAJ, Book which was written byLeigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downwardhave ETAG "yIt5szwaMgE"
Book which was published by Routledge since 2013-03-01 have ISBNs, ISBN 13 Code is 9781136660863 and ISBN 10 Code is 1136660860
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Book which have "496 Pages" is Printed at BOOK under CategoryBusiness and Economics
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