The New Strategic Brand Management
By:Jean-Noël Kapferer
Published on 2008 by Kogan Page Publishers
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
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Book ID of The New Strategic Brand Management's Books is 8PoItiB7bicC, Book which was written byJean-Noël Kapfererhave ETAG "TB2S0UF6Z0I"
Book which was published by Kogan Page Publishers since 2008 have ISBNs, ISBN 13 Code is 9780749450854 and ISBN 10 Code is 0749450851
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Book which have "560 Pages" is Printed at BOOK under CategoryBusiness and Economics
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