Media Management in the Age of Giants
By:Dennis F. Herrick
Published on 2012-08-15 by UNM Press
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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Book ID of Media Management in the Age of Giants's Books is 9R7EdQ31z9QC, Book which was written byDennis F. Herrickhave ETAG "ULZjB3kzQ+M"
Book which was published by UNM Press since 2012-08-15 have ISBNs, ISBN 13 Code is 9780826351647 and ISBN 10 Code is 0826351646
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Book which have "416 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
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