Strategic Communication in Crisis Management
By:Sally J. Ray
Published on 1999-01-01 by Greenwood Publishing Group
Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness for this strategic communication. Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in the private and public sectors both, plus executives with other management responsibilities, will find Dr. Ray's book informative, useful, and fascinating reading.
This Book was ranked at 26 by Google Books for keyword management.
Book ID of Strategic Communication in Crisis Management's Books is x8SDs-SFw8UC, Book which was written bySally J. Rayhave ETAG "Cu30eBVAMFg"
Book which was published by Greenwood Publishing Group since 1999-01-01 have ISBNs, ISBN 13 Code is 9781567201536 and ISBN 10 Code is 1567201539
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Book which have "260 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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