Reputation Management
By:Andrew Hiles
Published on 2011-12-19 by A&C Black
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go |viral| and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
This Book was ranked at 25 by Google Books for keyword management.
Book ID of Reputation Management's Books is 9tQbuK5Dw9kC, Book which was written byAndrew Hileshave ETAG "pQYV2s7+ONE"
Book which was published by A&C Black since 2011-12-19 have ISBNs, ISBN 13 Code is 9781849300568 and ISBN 10 Code is 1849300569
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
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