Qualitative Methods in Management Research
By:Evert Gummesson
Published on 2000 by SAGE
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
This Book was ranked at 24 by Google Books for keyword management.
Book ID of Qualitative Methods in Management Research's Books is aBEqkxhd58YC, Book which was written byEvert Gummessonhave ETAG "tEjHfkdRbBg"
Book which was published by SAGE since 2000 have ISBNs, ISBN 13 Code is 9780761920144 and ISBN 10 Code is 0761920145
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Book which have "250 Pages" is Printed at BOOK under CategoryBusiness and Economics
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