New Luxury Management
By:Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini
Published on 2017-02-09 by Springer
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
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Book ID of New Luxury Management's Books is kJXlDQAAQBAJ, Book which was written byEmmanuelle Rigaud-Lacresse,Fabrizio Maria Pinihave ETAG "7F1wJclIa/A"
Book which was published by Springer since 2017-02-09 have ISBNs, ISBN 13 Code is 9783319417271 and ISBN 10 Code is 3319417274
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