Airline Marketing and Management
By:Stephen Shaw
Published on 2011 by Ashgate Publishing, Ltd.
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
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Book ID of Airline Marketing and Management's Books is 2IqEhwQQExUC, Book which was written byStephen Shawhave ETAG "D0VrAfTblIo"
Book which was published by Ashgate Publishing, Ltd. since 2011 have ISBNs, ISBN 13 Code is 9781409401490 and ISBN 10 Code is 1409401499
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Book which have "364 Pages" is Printed at BOOK under CategoryBusiness and Economics
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