Business to Business Marketing Management
By:Jim Blythe,Alan S. Zimmerman
Published on 2005 by Cengage Learning EMEA
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
This Book was ranked at 37 by Google Books for keyword management.
Book ID of Business to Business Marketing Management's Books is KvJJfj3BF-YC, Book which was written byJim Blythe,Alan S. Zimmermanhave ETAG "ONMXN+L/UL4"
Book which was published by Cengage Learning EMEA since 2005 have ISBNs, ISBN 13 Code is 9781844800018 and ISBN 10 Code is 1844800016
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Book which have "403 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 2 Raters and have average rate at "4.0"
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