Apple Losing Its ‘Cool’Now ?
From the survey founds interesting graphic as shown below.
There was a time not too long ago when the perception amongst many young computer users that only old people, stiffs, rubes, and nerds owned non-Apple products; the iPod trumped the Zune, MacBooks became something of a cool-kid status symbol, and the iPhone was--well, no other phone would do.
At some point along the way that’s changed, at least according to a survey from YouGov. Its BrandIndex survey indicates that Apple’s popular perception among the 18-34 demographic has dipped somewhat--actually, it’s been sliding fairly steadily downward--since 2008. Right around September 2011, however, positivity towards the Cupertino company rose among users aged 35 years+, for the first time at a rate above that of the younger group.
